That`s when Levi Strauss & Co. began. Later in 1873, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we`ve been innovating ever since. Over successive generations, Levi`s® jeans have captured the attention, imagination, and loyalty of diverse individuals. The Levi`s® brand continues to define the industry with classics like the 501® jeans, and innovative collectio